Stadion Capital
Website Redesign
Project details: In March 2024, partners of Stadion Capital, a venture capital company investing in small to mid-sized companies across central Ohio, needed a new website to showcase their business model to potential partners.
Website Requirements:
- Easy-to-navigate
- Showcased current businesses
- Polished and professional
- Not too “Wall Street”
Process: In an effort to create a sleek and trustworthy design without appearing overly-designed, Grace adhered to a grid and used clean lines and ample negative space. To bring about more credibility testimonials and affirmative adjectives were used frequently throughout the site as were vibrant, enticing, not-overly stock imagery.
End result: The client was very pleased with the new look and feel of the Stadion website and the site went live in June of 2024. It is now being used to present to new prospects as an entrypoint to business relationships for partners of Venture Capital.
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