Forming Spiritual Entrepreneurs
The Catholic Foundation | Campaign Collateral
Project details: In early 2023, the Catholic Foundation, a charitable organization based in Columbus, Ohio that collects and manages donations funding parishes, schools, and ministries within the 23-county Diocese of Columbus, planned to launch their newest campaign Forming Spiritual Entrepreneurs. This initiative would focus on fundraising for needed vocation and evangelization efforts along with the renovation of the Neumann Center serving The Ohio State University.
Client Requirements:
- Printed 8-page gatefold outlining initiative focus to be presented to key donors
- Supplementary landing page to solicit online donations
- Printed pledge cards
- Printed cards for thank you messages to donors
Process: In order to elevate and distinguish the new campaign – while also representing recognizable brand elements such as the rosette icon and brand fonts and dark blue colors – additional elements were added including a vibrant, blue gradient along with stain glass and inked paper textures for an effect that resembles light illuminating a church or holy space.
End result: All final designs visually reflected the client’s wish for materials to be positive and hopeful in messaging through ample white space, clean lines, and layered gradients and textures. With the help of all campaign materials, Forming Spiritual Entrepreneurs was successfully launched in March of 2023. Additionally, the gatefold was later awarded an Honorable Mention in the Print Media category at the 2024 Annual Hermes Creative Awards.
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